The "Inspire Her Mind" campaign for Verizon promotes the importance of women in the fields of science, technology, engineering and math (STEM). What began as a small digital brief became not only a digital platform but a TV spot and a viral sensation. The YouTube video got over 2 million views in 2 days and had full segments on both Good Morning America and the Today Show. Several influential female activists such as Sheryl Sandberg have publicly thanked AKQA for making a positive impact on the women’s movement.