Vine-streaming fashion
RESPONSIVE SITE | PHOTOGRAPHY | VINE HACK
We gave fresh perspective to Kenneth Cole’s Spring 2014 collection at New York Fashion Week by showcasing it through the eyes of popular Vine videographers. This was the first ever live streaming fashion show experience, using hundreds of different camera angles and 100% completely uploaded through Vine. My team uploaded over 500 vines within the two-hour event and curated and tagged all vines in real time without a hitch. This global online experience was a success both creatively and technologically, gaining unprecedented PR for the Kenneth Cole brand.
PHOTOS FROM THE SHOW
Responsive site featuring vine mosaic
“I’ve always believed fashion is the one true universal language. And now through the ever-emerging social platforms we can make it
available to everyone, everywhere. ”