Solving the world's problems together
REBRAND | WEBSITE | PRINT | VIDEOS | AWARENESS
Our world faces challenges too big for any one company, government or leader. Solving them will take the efforts of many, working together. That’s the idea behind this global campaign for DuPont - to celebrate the people behind the ideas and innovation. The campaign kicked off with a site, leadership videos, print ads and a BBC partnership. Then we crossed the globe with National Geographic to shoot three brand films to be used in thought leadership, earned media and various digital components.
campaign site
watch video
For the DuPont Global Collaboratory Films we traveled the world with National Geographic to document DuPont working with governments, companies, farmers, architects and more to help solve big, global problems.