Fostering a rich connection with coffee
WEB APP
The Starbucks' digital Coffee Passport is more than just a clever (and beautiful) way for coffee lovers to record tasting notes. It also raises awareness and perception as a credible coffee authority. For baristas it drives engagement through a richer connection with coffee. For customers it drives awareness of Starbucks' coffee expertise, fueling exploration, understanding & loyalty.
See live on mobile devices: passport.starbucks.com
Watch the LAUNCH VIDEO
UI exploration
To turn their existing physical coffee passport into a web app, we overhauled the entire architecture of the physical book with intuitive, yet unique functionality.
